Issue 3 - September 2020

“It always seems impossible until it's done.” – Nelson Mandela

In over 100 years of commercial aviation, the industry has faced countless obstacles, each one arguably more challenging than the last. Despite the inevitable feeling that forces are against us, we work together to learn, adapt, and prevail.

We are over seven months into this particular crisis, and while we still have a long road to recovery, we are seeing extraordinary levels of collaboration and problem solving. That work is revealing bright spots where the world is getting comfortable with traveling again. In one recent Hopper survey, 85% of travelers who flew between June and July indicated they would feel comfortable flying again in the next 1-3 months.

This third issue of The Foundation reinforces the spirit of industry perseverance, demonstrated daily by more than 600 airlines, systems, sales channels, and technology partners. Undoubtedly, our plans for this year—and the next several—have been turned upside down. But as Mike Tyson once said, "Everyone has a plan till they get punched in the mouth." Let's now adjust, get back up, and move forward.

Jonathan Savitch

Chief Commercial Officer, ATPCO

P.S.

• Looking for a quick overview on the resources and expertise ATPCO is providing right now? You'll find it in this interactive infographic.
  
• Ever wonder what ATPCO has to do with making standards and how those standards will affect you? This two-minute video will break it down.

The rising value of APIs in a troubled industry

As the travel industry looks for new ways to stretch tech spending for maximum benefit, the value of API technology and its strategic importance can't be overlooked. Learn how the innovative power of APIs is helping the industry to adapt to new market conditions, develop new solutions, and tap into new markets.

Effective retailing helps fliers decide to travel

In a February 2020 customer survey by ATPCO, 62% of all economy travelers thought that visual content would encourage them to book, versus no visual content. As the airline industry comes to terms with changes in customer priorities, using data and market insights to adapt retailing strategies is a marker for success.

See how Hopper has gained traveler trust through the use of rich content, data, and transparency.

Broad distribution reach allows the industry to connect their retailing content everywhere it needs to go.

Interoperable airline distribution is the key

Direct channels get airlines closer to customer shopping behavior, which helps them build offers that resonate. Blending targeted retail offers with newer distribution models—and using elements of traditional models to support the new—means you can add improvements without wasting precious resources.

Calling on the engaged and motivated, we invite you to virtually join us on 28 September in a collaborative quest to tackle flight shopping challenges, embrace new consumer needs, and explore unique market opportunities each region is facing. Trust us, you won't get "Zoom fatigue" here. 

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