Industry insights
Top 7 tips for communicating to air travelers in 2021...and beyond
The results are in! Customer sentiment and purchase drivers have never been more uncertain than they are right now. During ATPCO’s recent The New...
Industry insights
3 ways airlines can leverage being an ATPCO Community Participant
The year 2020 has clearly shown us a few positives, including how powerful the intersection of data, technology, and community can be. From...
Industry insights
The two-part process to optimizing your airline’s direct channel
Every airline wants a clear and stress-free experience for their travelers, but making that happen can be tortuous. There’s a better way. In this...
Learning
How to make change and refund billing disputes a thing of the past
When travel plans change for passengers, airlines take pride in helping those travelers find new routes to get to their destination, provide a...
News
Embracing 2021 with excitement and opportunity
To my industry colleagues,We all know the excitement that comes with that feeling of starting something new—a new job, a new chapter, a new year. As...
News
A look back and a look forward: An end of year message from Rolf Purzer
Dear industry colleagues, I am constantly reminded that the air travel industry is made of passionate, resilient people who continue to prove that...
Industry insights
Breaking down the building blocks of standards
How do 400+ airlines, 10+ GDSs, and hundreds of websites and sales channels produce consistent answers to flight shopping searches? Through ATPCO...
Products
ATPCO creates structure for airline COVID-19 travel advisory measures
Airline COVID-19 health and safety information is getting more organized and streamlined thanks to ATPCO’s new product, Structured UPAs. This...
Industry insights
Two principles of pricing management to help you do more with less
Learning from the past can help us answer today’s challenges—and adapt so we’re ready for more. But moving ahead isn’t easy when resources are slim,...
Customer spotlight
How Serko uses Routehappy Content to pivot for new market trends
Innovation can help mitigate the risk and anxiety that travelers associate with flying during the pandemic. After we explored this idea in our...