--- title: It's Time to Give Travelers What They Want description: We're used to seeing photos of products and hotel rooms and knowing what amenities are available before we hit that “Buy” button. The airline industry is too smart to be left behind. image: https://info.atpco.net/hubfs/Rich%20Text%20Pasting/unknown-1594152416461.jpg --- [![ATPCO | Blog for the airline industry](https://info.atpco.net/hs-fs/hubfs/ATPCO_June2020/Images/atpco-logo-2022-teal.png?width=134&height=53&name=atpco-logo-2022-teal.png "ATPCO | Blog for the airline industry")](https://www.atpco.net/) - Solutions - [PRICING](https://www.atpco.net/solutions/pricing) - [Architect](https://www.atpco.net/solutions/pricing/architect) - [Express Contracts](https://www.atpco.net/solutions/pricing/express-contracts) - [Pricing Data](https://www.atpco.net/solutions/pricing/pricing-data) - [DISTRIBUTION](https://www.atpco.net/solutions/distribution) - [APIs](https://www.atpco.net/solutions/distribution/APIs) - [NDC](https://www.atpco.net/solutions/distribution/NDC) - [MERCHANDISING](https://www.atpco.net/solutions/merchandising) - [Routehappy](https://www.atpco.net/solutions/merchandising/routehappy) - [NGS](https://www.atpco.net/solutions/merchandising/NGS) - [SETTLEMENT](https://www.atpco.net/solutions/settlement) - [AIRLINE MEMBERSHIP](https://www.atpco.net/solutions/airline-membership) - [Ancillaries](https://www.atpco.net/solutions/airline-membership/ancillaries) - Collaboration - [STANDARDS](https://www.atpco.net/collaboration/standards) - [ATPCO Councils](https://www.atpco.net/collaboration/standards/atpco-councils) - [Design teams](https://www.atpco.net/collaboration/standards/design-teams) - [Dynamic Offers](https://www.atpco.net/collaboration/standards/dynamic-offers) - [Resources](https://www.atpco.net/resources) - [Glossary](https://www.atpco.net/resources/glossary) - [Training](https://www.atpco.net/resources/training) - [Newsletter](https://www.atpco.net/resources/the-foundation) - [Events](https://www.atpco.net/events) - [Elevate](https://elevate.atpco.net) - [Industry events](https://www.atpco.net/events#industry-events) - About - [Careers](https://www.atpco.net/about/careers) - [Company](https://www.atpco.net/about) - [Press](https://www.atpco.net/press) - [Contact](https://www.atpco.net/contact) 1. [Home](https://www.atpco.net/) / 2. [Blog for the airline industry](https://info.atpco.net) / 3. It's Time to Give Travelers What They Want [Products](https://info.atpco.net/tag/products) [mailto:?body=https://info.atpco.net/its-time](mailto:?body=https://info.atpco.net/its-time) # It's Time to Give Travelers What They Want 1 February 2018 ![view of airport from above](https://info.atpco.net/hubfs/Rich%20Text%20Pasting/unknown-1594152416461.jpg) We're used to seeing photos of products and hotel rooms and knowing what amenities are available before we hit that “Buy” button. The airline industry is too smart to be left behind. ## It's time ATPCO, the world leader for airline pricing and shopping data, is acquiring [Routehappy](https://www.atpco.net/routehappy), the leading provider of content for flight shopping. This is how we’re leading the way to create an industry standard for airline content. It’s natural for us to join forces. ## A new industry standard Together we can drive innovation, reduce complexity, and deliver network economics to the entire distribution ecosystem. We’re creating a trusted industry standard for content and helping to bring a better merchandising experience to everyone. ## Who benefits? Everyone. Airlines can consistently display their offers in all points of sale, complete with enticing, targeted images and video that boost conversion rates through a set of trusted industry standards. Sellers and distribution partners can trust that they have the most comprehensive pricing data and complementary content to accurately describe each airline’s offer. Travelers get more information about flights to make smart purchasing decisions, no matter where they are shopping. ## Empowering smart connection of all content through all channels When you combine the startup-style innovation from Routehappy with ATPCO’s reach and expertise, you can get your content plans in motion. [Connect with us](https://www.atpco.net/contact) to explore the possibilities that content can offer. [Download](https://www.atpco.net/sites/2017-ATPCO-Public/files/its-time-whitepaper-digital.pdf) (PDF)   ![author-img](https://www.atpco.net/sites/atpco-public/files/styles/thumbnail/public/pictures/2020-04/Megan%20Beardsley%202019%20square.jpg?itok=p2yYxiMf) By [Megan Beardsley](https://info.atpco.net/home/author/megan-beardsley) ### Categories - [Customer spotlight (16)](https://info.atpco.net/tag/customer-spotlight) - [Distribution (1)](https://info.atpco.net/tag/distribution) - [Industry insights (47)](https://info.atpco.net/tag/industry-insights) - [Innovation (6)](https://info.atpco.net/tag/innovation) - [Learning (13)](https://info.atpco.net/tag/learning) - [News (9)](https://info.atpco.net/tag/news) - [Products (18)](https://info.atpco.net/tag/products) - [Retailing (2)](https://info.atpco.net/tag/retailing) ![ATPCO | Blog for the airline industry](https://info.atpco.net/hubfs/ATPCO_June2020/Images/atpco-logo-2022-white.png "ATPCO | Blog for the airline industry") **ATPCO Headquarters** Washington Dulles International Airport 45005 Aviation Drive Dulles, VA 20166 [+1-703-661-7400](tel:+1-703-661-7400)   [Regional offices >](https://www.atpco.net/contact?utm_term=blog-footer#locations) CONNECT WITH US [**System status >**](https://www.atpco.net/system-status?utm_term=blog-footer) Subscribe to our newsletter × - **SOLUTIONS** - [**Pricing**](https://www.atpco.net/solutions/pricing?utm_term=blog-footer) - [Architect](https://www.atpco.net/solutions/pricing/architect?utm_term=blog-footer) - [Express Contracts](https://www.atpco.net/solutions/pricing/express-contracts?utm_term=blog-footer) - [Pricing Data](https://www.atpco.net/solutions/pricing/pricing-data?utm_term=blog-footer) - - [**Distribution**](https://www.atpco.net/solutions/distribution?utm_term=blog-footer) - [APIs](https://www.atpco.net/solutions/distribution/apis?utm_term=blog-footer) - [NDC](https://www.atpco.net/solutions/distribution/ndc?utm_term=blog-footer) - - [**Merchandising**](https://www.atpco.net/solutions/merchandising?utm_term=blog-footer) - [Routehappy](https://www.atpco.net/solutions/merchandising/routehappy?utm_term=blog-footer) - [NGS](https://www.atpco.net/solutions/merchandising/ngs?utm_term=blog-footer) - - [**Settlement**](https://www.atpco.net/solutions/settlement?utm_term=blog-footer) - - [**Airline Membership**](https://www.atpco.net/solutions/airline-membership?utm_term=blog-footer) - [Ancillaries](https://www.atpco.net/solutions/airline-membership/ancillaries?utm_term=blog-footer) - **COLLABORATION** - [**Standards**](https://www.atpco.net/collaboration/standards?utm_term=blog-footer) - [ATPCO Councils](https://www.atpco.net/collaboration/standards/atpco-councils?utm_term=blog-footer) - [Design teams](https://www.atpco.net/collaboration/standards/design-teams?utm_term=blog-footer) - [Dynamic Offers](https://www.atpco.net/collaboration/standards/dynamic-offers?utm_term=blog-footer) - [**RESOURCES**](https://www.atpco.net/resources?utm_term=blog-footer) - [Glossary](https://www.atpco.net/resources/glossary?utm_term=blog-footer) - [Training](https://www.atpco.net/resources/training?utm_term=blog-footer) - [Newsletter](https://www.atpco.net/resources/the-foundation?utm_term=blog-footer) - [**EVENTS**](https://www.atpco.net/events?utm_term=blog-footer) - [Elevate](https://elevate.atpco.net?utm_term=blog-footer) - [Calendar](https://www.atpco.net/events?utm_term=blog-footer#industry-events) - [**ABOUT**](https://www.atpco.net/about?utm_term=blog-footer) - [Careers](https://www.atpco.net/about/careers?utm_term=blog-footer) - [Press](https://www.atpco.net/press?utm_term=blog-footer) - [**CONTACT**](https://www.atpco.net/contact?utm_term=blog-footer) - [**LOG IN**](https://my.atpco.net/?utm_term=blog-footer) © Copyright 2023 ATPCO. 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